Burger King
+30% Sales
Chicken Craze — The Dhalia Award
Viral 'Dalia the Chicken' launch reached 67% of Kuwait's Instagram users with a 40% engagement rate, driving a 30% increase in sandwich purchases.
Proven track record
Numbers, not
narratives.
Toyota
100% SOV
Take on Tomorrow — Rebranding
#GENTomorrow influencer partnership + custom emoji engine repositioned Toyota for a new generation in KSA.
Pottery Barn & West Elm
15x Growth
E-Commerce Explosion
Multi-brand digital strategy grew e-commerce to 23% of total business volume across KSA & UAE.
Bath & Body Works
8M+ Opportunity
Regional Growth Strategy
Data-driven roadmap and basket-growth strategy across Egypt, Qatar, UAE & KSA to maximize LTV.
Boots Pharmacy
13M KD Opportunity
Skincare Market Dominance
Consumer research & Brand Health Tracking behind a 20% skincare category penetration plan.
Kababji
$10K Budget
Laban Shanab — Effie Award Winner
A 'Movember' cultural hook + creator content captured the Lebanese Laban Ayran market on a shoestring.
Creator track record — Marwa Monzer
Real audience.
Real trust.
14K+
Instagram followers
6.6%
Engagement rate (well above benchmarks)
30+
Brand collaborations
Creator-Led Growth & Audience Trust
Authentic, high-performing content across 30+ brand partnerships in hospitality, beauty, fashion & lifestyle — backed by a loyal following with 6.6% engagement.
Fashion & Creative Direction
Impactful campaigns built on strategic styling and creative direction, balancing aesthetics with marketing performance.
Miss Humanity Universe 2023
Used an international title to champion women's empowerment, youth engagement, and community causes through digital platforms.
NGO & Community Partnerships
Translated meaningful causes into engaging social content, expanding reach and encouraging community participation.
Selected brand collaborations
CosmalinePoème ChocolateMaison DesignKhan Al KaserSky RestoFifty FiftyAl BohsasaHicham Zaidan Haute CouturePlatinum Beauty CenterSamir Al HachemOla MakeupZeina El KerkatliTangoSweet TweetsBeauty by LobnaPangea Beach Resort3anbar BeirutDRI Lebanon NGOPintwist AtelierDory FayadBeit Al As7abAl Tayer FurnitureUN Women NGOZeina WearSarah's Beauty HouseEhjoz ChaletDarina BeautyEdgar AkarLe Mashwa RestoPhotogenic Salon
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