
Chicken Craze - The Dhalia Award
Viral 'Dalia the Chicken' launch reached 67% of Kuwait's Instagram users with a 40% engagement rate, driving a 30% increase in sandwich purchases.

Viral 'Dalia the Chicken' launch reached 67% of Kuwait's Instagram users with a 40% engagement rate, driving a 30% increase in sandwich purchases.

#GENTomorrow influencer partnership + custom emoji engine repositioned Toyota for a new generation in KSA.

Multi-brand digital strategy grew e-commerce to 23% of total business volume across KSA & UAE.

Data-driven roadmap and basket-growth strategy across Egypt, Qatar, UAE & KSA to maximize LTV.

Consumer research & Brand Health Tracking behind a 20% skincare category penetration plan.

A 'Movember' cultural hook + creator content captured the Lebanese Laban Ayran market on a shoestring.
Performance-driven results for e-commerce brands across categories.

600%+ increase in total sales and 550%+ increase in orders, with a 1.52% conversion rate, all within one month.

Approximately $3.5K in ad spend driving 354 orders, at a $35 average order value (AOV).

A 9x return on ad spend, generating approximately $35K in total sales.

A conversion rate of more than 4%, with return on ad spend ranging between 4x and 7x.
End-to-end Shopify store performance across global markets.

GBP 11K in ad spend generating GBP 62.9K in return, at an GBP 18.99 cost per order.

$7.8K in ad spend generating $72.3K in return, a 9.14x return on ad spend.

Website form-submission lead generation across GCC markets, with an optimized and lower cost per lead over time.


Authentic, high-performing content across 30+ brand partnerships in hospitality, beauty, fashion & lifestyle - backed by a loyal following with 6.6% engagement.

Impactful campaigns built on strategic styling and creative direction, balancing aesthetics with marketing performance.

Used an international title to champion women's empowerment, youth engagement, and community causes through digital platforms.

Translated meaningful causes into engaging social content, expanding reach and encouraging community participation.
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