Pick the brief that fits — we'll reply personally, usually within 24 hours.
What kind of project is this?
Purpose — why are we doing this project? Opportunity — what can we win by doing it well?
What does the project need to achieve? What obstacles are we working around?
Who are we trying to reach? Gender, age range, profession / audience segment, geographic reach.
What is the key idea to be remembered?
Style and tone — how should this feel? List the tone-of-voice pillars.
Projected dates & deadlines.
What is the available budget for this project?
Who are we going up against?
Describe the key pieces to be produced — formats, durations, platforms, etc.
