About
Our story starts with
a shared frustration.
Our story
Partners in life.
Partners in business.
PHYNX was founded by a media strategist and a fashion designer & content creator — partners in life and now in business — who saw the same gap from two different sides of the industry.
The Problem
Brands were either getting polished big-agency strategy with no creator authenticity, or raw creator content with no strategic backbone behind it.
The Answer
PHYNX exists to close that gap — senior strategic planning fused with genuine, first-hand creator experience, under one roof.
Together, we built PHYNX to give brands — especially in Lebanon and the region — access to integrated strategy-plus-content thinking, delivered with the speed and care of a founder-run studio.
Meet the founders
The people behind every brief.
Nadim Salloum
Co-Founder & CEO
- 15+ years in media planning & paid digital across GCC & Levant
- Senior roles at Publicis Groupe (Starcom) and IPG Mediabrands
- Led regional accounts across auto, FMCG, retail & F&B
Marwa Monzer
Co-Founder & Content Creator
- Miss Humanity Universe 2023 with 14K+ Instagram followers
- Content Creator, Fashion Stylist — content creation & brand storytelling
- Leads content strategy, influencer partnerships & creative campaigns
Ready to work with founders,
not a rotating junior team?